CCI Media, LLC, based in Fort Atkinson, Wis., announced its acquisition today of the CabinetMakerFDM Woodworking business unit from Watt Publishing Co., headquartered in Rockford, Ill.
“We are very pleased to reach this agreement with Watt,” said Tim Fixmer, President and CEO of CCI Media LLC. “Our business strategy is to maximize the potential of the industry-leading CabinetMakerFDM brand as the cornerstone of the CCI Media portfolio. We have a long-standing involvement in, and affinity for, the woodworking industry, and are very enthusiastic about bringing these strong brands under the CCI Media umbrella. These are historic brands serving a crucial market with strong potential for future growth. The readers who comprise the industry are innovative entrepreneurs who are reinventing themselves and who need a voice like CabinetMakerFDM to help guide them into the future. We plan to support them through the economic recovery of the woodworking industry with our multi-media channels including magazines, websites, e-media and conferences in specialty B2B markets.”
Greg Watt, President and COO of Watt, said, “We have a long standing business relationship with our colleague Tim Fixmer. Tim and I have worked together on a number of business–to-business media initiatives. We are pleased to have authored this agreement as mutually beneficial for the long-term growth potential of both companies.”
Watt Publishing Co., founded in 1917, is an industry leader in delivering business information through multi-media channels including magazines, newsletters, online directories, expo guides, forum events and social media to industry readers in the petfood, poultry, pig, animal and feed industries. Over the decades, Watt Publishing Co., has launched, acquired and recast its publishing and information services to serve an ever-changing audience in the domestic and international markets.
CCI Media, LLC, based in Fort Atkinson, Wis., was formed in 2010, with the intent to acquire solid B2B media brands that are essential to their market segments and possess significant growth potential. Fixmer’s experience spans more than three decades as a B2B media executive with companies including Johnson Hill Press, Cygnus Business Media, Nielsen, Duke Communications, and most recently Stamats Business Media, where he served as president. Learn more about this dynamic, young company through their company website CCI Media LLC.